APA Style

Barran, S, J. (2004). Introduction to mass communication : media literacy and culture (Upadated media enhanced edition) (3th ed.). New York: McGraw-Hill.

MLA Style

Barran, Stanley, J.. "Introduction to mass communication : media literacy and culture (Upadated media enhanced edition)". 3th ed. New York: McGraw-Hill, 2004. Text.