Gaya APA

Passikoff, R. (2006). Predicting market success : new ways to measure customer loyalty and engage consumenrs with your brand . New Jersey: John Wiley and sons.

Gaya MLA

Passikoff, Robert. "Predicting market success : new ways to measure customer loyalty and engage consumenrs with your brand". New Jersey: John Wiley and sons, 2006. Text.