Gaya APA

McCarthy, E, J., Jr., W, D, P. (2006). Essentials of marketing: A global-managerial approach (10). New York: McGraw-Hill Irwin.

Gaya MLA

McCarthy, E., Jerome., Jr., William, D., Perreault,. "Essentials of marketing: A global-managerial approach". 10 New York: McGraw-Hill Irwin, 2006. Text.