APA Style

McGrath, M, E. (2004). Next Generation Product Development: How to Icrease Productivityu,CutbCoasts, and Reduce Cycle Times . New York: McGraw-Hill.

MLA Style

McGrath, Michael, E.. "Next Generation Product Development: How to Icrease Productivityu,CutbCoasts, and Reduce Cycle Times". New York: McGraw-Hill, 2004. Text.