Gaya APA

McCarthy, W, D, P, J, ;, E, J. (2003). Essential of Marketing : A Global-Managerial Approach (9). New York: McGraw-Hill.

Gaya MLA

McCarthy, William, D., Perreault,, Jr.,, ;, E., Jerome. "Essential of Marketing : A Global-Managerial Approach". 9 New York: McGraw-Hill, 2003. Text.