APA Style

Firmanzah, . (2009). Successful New Product Launching (NPL) in the Local Market: Bridging Standardization and Localization . Jakarta: Salemba Empat.

MLA Style

Firmanzah, . "Successful New Product Launching (NPL) in the Local Market: Bridging Standardization and Localization". Jakarta: Salemba Empat, 2009. Text.