Gaya APA

Jr., O, C, W., Mullins, J, W. (2010). Marketing management : a strategic decision-making approach / seventh edition (7). New York: McGraw-Hill.

Gaya MLA

Jr., Orville, C., Walker,., Mullins, John, W.. "Marketing management : a strategic decision-making approach / seventh edition". 7 New York: McGraw-Hill, 2010. Text.