Gaya APA

Mullins, J, W., Jr., O, C, W. (2010). Marketing management : a strategic decision-making approach / seventh edition (7). New York: McGraw-Hill.

Gaya MLA

Mullins, John, W.., Jr., Orville, C., Walker,. "Marketing management : a strategic decision-making approach / seventh edition". 7 New York: McGraw-Hill, 2010. Text.