Gaya APA

Aaker, D, A., Moorman, C. (2018). Strategic market management / eleventh edition (11). Hoboken, New Jersey: John Wiley & Sons.

Gaya MLA

Aaker, David, A.., Moorman, Christine. "Strategic market management / eleventh edition". 11 Hoboken, New Jersey: John Wiley & Sons, 2018. Text.