Gaya APA

Wind, Y., Hays, C, F. (2016). Beyond advertising : creating value through all customer touchpoints . Hoboken, New Jersey: John Wiley & Sons.

Gaya MLA

Wind, Yoram., Hays, Catharine, Findiesen. "Beyond advertising : creating value through all customer touchpoints". Hoboken, New Jersey: John Wiley & Sons, 2016. Text.