Gaya APA

Fisher, K, L., Hoffmans, L. (2012). Markets never forget (but people do) : how your memory is costing you money--and why this time isn't different . Hoboken, New Jersey: John Wiley & Sons.

Gaya MLA

Fisher, Kenneth, L.., Hoffmans, Lara. "Markets never forget (but people do) : how your memory is costing you money--and why this time isn't different". Hoboken, New Jersey: John Wiley & Sons, 2012. Text.