APA Style

Maisel, L, S., Cokins, G. (2014). Predictive business analytics : forward-looking capabilities to improve business performance . Hoboken, New Jersey: John Wiley & Sons.

MLA Style

Maisel, Lawrence, S.., Cokins, Gary. "Predictive business analytics : forward-looking capabilities to improve business performance". Hoboken, New Jersey: John Wiley & Sons, 2014. Text.