2
1
20
Marketing :
the core / third edition
Roger A. Kerin
Primary Author
Steven W. Hartley
Primary Author
William Rudelius
Primary Author
mixed material
9780073381
New York
McGraw-Hill
2009
Marketing
Roger A. Kerin
Primary Author
Steven W. Hartley
Primary Author
William Rudelius
Primary Author
Eric N. Berkowitz
Primary Author
mixed material
0072828803
Boston, Massachusetts
MCGRAW-HILL/ IRWIN
2006