3
1
20
Student guide for concepts in market for use with marketing:
the core
Rudelius, William
Primary Author
Hartley, Steven W.
Primary Author
Kerin, Roger A.
Primary Author
mixed material
Boston, Massachusetts
McGraw-Hill
2004
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Marketing :
the core / third edition
Roger A. Kerin
Primary Author
Steven W. Hartley
Primary Author
William Rudelius
Primary Author
mixed material
9780073381
New York
McGraw-Hill
2009
Marketing
Roger A. Kerin
Primary Author
Steven W. Hartley
Primary Author
William Rudelius
Primary Author
Eric N. Berkowitz
Primary Author
mixed material
0072828803
Boston, Massachusetts
MCGRAW-HILL/ IRWIN
2006