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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and exte…
This classic text—written and edited by an internationally renowned author team—defines today's anesthesia practice for residents and practitioners alike. The book features crisp, readable pros…
This delightful book gives a glimpse into the rich and diverse play and playful activities of children across developing, recently developed and developed societies. Analysing children's play acros…