UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unsellin…
The Longman Academic Writing Series helps develop student writing from basic composition of sentences and paragraphs to academic essays and research papers. At each level, students are offered guidance in the complete writing process from prewriting to revision, and are provided with clear explanations, extensive practice, and consistent coverage of sentence mechanics and grammar. Highlights…
"Longman Academic Writing "Level 4has been transformed into a digital experience. The Interactive Student Book, powered by MyEnglishLab, allows students and teachers to better assess the writing process. Teachers can now monitor student performance to personalize learning and increase student motivation. The " Longman Academic Writing Series " helps students master the academic writing skills n…