Text

Essentials of marketing: A global-managerial approach

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Detail Information

Series Title

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Call Number

658.802 PER c

Publisher

New York : McGraw-Hill Irwin., 2006

Collation

638 hlm. ; 28 cm

Language

English

ISBN/ISSN

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Classification

658.802

Content Type

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Media Type

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Carrier Type

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Edition

10

Subject(s)

Marketing -- Management
Marketing management
Sales management
Marketing--Decision making
Selling--management
Distribution management
Product management--marketing
Market segmentation--management
Marketing--Planning
Market segmentation
Merchandising--management

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