Text

Multichannel marketing: metrics and methods for on and offline success

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Description Not Available

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Detail Information

Series Title

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Call Number

658.872 ARI m

Publisher

Canada : Sybex., 2008

Collation

xxiv,271 p.:ill.;24 cm

Language

English

ISBN/ISSN

978-0-470-

Classification

658.872

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

DIRECT MARKETING
Mail-order houses--management
Telephone-order houses--management

Specific Detail Info

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Statement of Responsibility

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