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Web survey methodology

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Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.


The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

CONTENTS:

Chapter 1: Survey research and web surveys
Definition and typology
Web survey process
Evolution of web surveys, applications and related practices

Chapter 2: Pre-fielding
Mode elaboration
Sampling
Questionnaire preparation
Technical preparations
Nonresponse strategy
General management

Chapter 3: Fielding
Recruiting
Measurement
Processing and monitoring

Chapter 4: Post-fielding
Data preparation
Preliminary results
Data exporting and documentation

Chapter 5: Selected topics in web survey implementation
Smartphones, tablets and other devices
Online panels
Web survey software

Chapter 6: Broader context of web surveys
Broader methodological context
Web surveys within the project management framework
The web survey profession
Web survey bibliography

Chapter 7: Future of web surveys
General technological developments
Web survey software
Methodology
Broader business and societal issues

Chapter 8: Conclusions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

001.433 CAL w

Penerbit

London : SAGE Publications., 2015

Deskripsi Fisik

xx, 318 p. ; 24 cm

Bahasa

English

ISBN/ISSN

9780857028617

Klasifikasi

001.433

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Web survey methodology

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

URl Source

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