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The Medici effect : what elephants and epidemics can teach us about innovation

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Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.

Clayton M. Christensen, bestselling author of The Innovator's Dilemma, has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field."

Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, The Medici Effect is a timeless classic that will help you reach your innovative peak.

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Ketersediaan

192000231

U 658.4063 JOH m

Perpustakaan Pusat UIN

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

U 658.4063 JOH m

Penerbit

Boston, Massachusetts : Harvard Business Review Press., 2017

Deskripsi Fisik

xxix, 219 pages : 21 cm

Bahasa

English

ISBN/ISSN

9781633692947

Klasifikasi

658.4063

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Tahun

2017

Edisi

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Subjek

Creative thinking
Technological innovations

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

URl Source

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