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Online reputation management for dummies

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More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. * Shows you how to create a solid, productive online reputation management system * Helps you achieve your brand's goals and be ready to deal with negative chatter or crises * Explains how to set up an online reputation management and response team * Covers how to identify and incorporate both everyday and crisis SEO keywords * Explores reputation creation through listening, messages, images, video, and other media * Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

U 659.202854678 STR o

Penerbit

Hoboken, New Jersey : John Wiley & Sons., 2012

Deskripsi Fisik

xvi, 368 pages : illustrations ; 23 cm

Bahasa

English

ISBN/ISSN

9781118338599

Klasifikasi

659.202854678

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Internet marketing
Social media
Social networks
Online identities
Internet in publicity

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

URl Source

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