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Theory of the hashtag

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This is a short book about the most prominent sign of our times. The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate. With its help, statements are bundled together and discourse is organized and amplified around common buzzwords. This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate. Andreas Bernard traces the young and spectacular career of the humble hashtag. He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing - two apparently very different fields which are united in their passion for the hashtag. Theory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.

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Ketersediaan

193000544

U 302.231 BER t

Perpustakaan Pusat UIN

Sedang Dipinjam (Jatuh tempo pada2022-01-27)

Informasi Detail

Judul Seri

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No. Panggil

U 302.231 BER t

Penerbit

Cambridge : Polity Press., 2019

Deskripsi Fisik

v, 102 pages ; 19 cm

Bahasa

English

ISBN/ISSN

9781509538942

Klasifikasi

302.231

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Tahun

2019

Edisi

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Subjek

Social media
Hashtags (Metadata)

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

URl Source

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