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Marketing your library's electronic resources : a how-to-do-it manual for librarians / second edition

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Marketing Your Library’s Electronic Resources shows library and information professionals how to develop strategic marketing plans to inform users how their library’s e-resources can have an impact on their lives, from providing a trusted answer to a quick question to offering sage advice to inspire them through a long-term project of their own design.

Newly expanded and updated, this manual demonstrates how to design and implement marketing plans that will help librarians save time, effort, and money while increasing the use of library resources. It shows readers how to construct marketing plans, from identifying purpose, its component parts, implementation, assessment, through to a guide to how and when to revise it.

Comprehensive yet to the point, this book includes:

• seven complete programs from a variety of public and academic libraries
• guides to determining, writing, implementing, assessing, and updating library marketing plans
• advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more
• a step-by-step organization guide, with a variety of model feedback and assessment forms
• an examination of the e-resource life cycle
• case studies that demonstrate best practice and outcomes.

This book’s flexible, step-by-step layout makes it an ideal resource for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

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Ketersediaan

183000840

U 025.284 KEN m

Perpustakaan Pusat UIN

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

U 025.284 KEN m

Penerbit

London : Facet Publishing., 2017

Deskripsi Fisik

xxi, 218 pages ; 28 cm

Bahasa

English

ISBN/ISSN

9781783302673

Klasifikasi

025.284

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Tahun

2017

Edisi

2

Subjek

Libraries--Special collections--Electronic information resources
Libraries -- Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

URl Source

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