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How to write a marketing plan

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How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.

Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.

The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

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Ketersediaan

193000547

U 658.802 WES h

Perpustakaan Pusat UIN

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

U 658.802 WES h

Penerbit

London : Kogan Page., 2019

Deskripsi Fisik

ix, 177 pages ; 22 cm

Bahasa

English

ISBN/ISSN

9780749498832

Klasifikasi

658.802

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Tahun

2019

Edisi

6

Subjek

Marketing--Decision making
Marketing--Planning
Marketing--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

URl Source

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