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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications…
A new integration of Goleman's emotional, social, and ecological intelligence Hopeful, eloquent, and bold, Ecoliterate offers inspiring stories, practical guidance, and an exciting new model of education that builds - in vitally important ways - on the success of social and emotional learning by addressing today's most important ecological issues. This book shares stories of pioneering educator…
Falcon Pocket Guide: Backyard Wildlife is a field guide to the most common and sought-after species you can find in your very own backyard. Anatomically correct illustrations and detailed descriptions about each animal's prominent physical attributes and natural habitat make it easy to identify each species. Informative and beautiful to peruse, this is the essential resource, even when you're a…
Early American Women presents over 100 primary sources in women's history. Throughout, the lives and experiences of American women from a variety of cultures from the colonial era through the nineteenth century are presented in rich detail.