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Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13e helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and …
This hands-on guide to advanced critical analysis and argumentation will help readers to communicate in way that is orderly, rigorously supported, persuasive and clear. It demonstrates how criticality can be paired with creativity to produce an insightful and engaging piece of research, and explores how narrative styles and rhetorical devices can be used to boost the persuasiveness of an argume…