Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strateg…
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that trul…
Web-based school collaboration has attracted the sustained attention of educators, policy-makers, and governmental bodies around the world during the past decade. This book sheds new light on this topical but ever so complex issue. Drawing on a wealth of theoretical and empirical work, it presents the various models of available school twinning programs and explores the cultural, political, and…
Teacher Development Over Time: Practical Activities for Language Teachers addresses teacher learning over the span of the careers of both novice and experienced teachers in English Language Teaching (ELT). It is designed to a) help novice ELT teachers to see the ways in which their learning may open up careers and communities over a professional life span; and b) support experienced ELT teacher…
About the Book Todd Whitaker, Jeffrey Zoul, and Jimmy Casas are widely acclaimed experts on teaching and leading and are pioneers in the education twitterverse, and now they are sharing their best practices! In What Connected Educators Do Differently, they show how being a connected educator—by using social media to connect with peers across the country and even across the globe—will gre…
About the Book Drawing on children's narratives about their everyday life this book explores how children come to understand the process of socialization at home, at school and in the neighbourhood as an embodied and biographical experience. Table of Contents: Acknowledgements 1 Personal Lives 2 Key Concepts, New Understandings? 3 Family Lives 4 Interacting Lives 5 Embodied, …
About the Book Authority and the Teacher seeks to overturn the notion that authority is a restrictive force within education, serving only to stifle creativity and drown out the voice of the student. William H. Kitchen argues that any education must have, as one of its cornerstones, a component which encourages the fullest development of knowledge, which serves as the great educational emanc…
About the Book Teaching is an extremely gratifying profession, but it can also be draining if you don’t have fulfilling relationships and the ability to avoid toxic, negative people. This unique book, written by bestselling author and psychologist Adam Sáenz and child/adolescent therapist Jeremy Dew, shows you how to increase job satisfaction and personal fulfilment by connecting with oth…
About the Book Parents have a crucial role in supporting children’s learning, development and well-being. The act of forming effective partnerships with families and carers is a key feature of the Early Years Foundation Stage. Achieving this takes time, reflective practice, skill and a solid understanding of the barriers that can impede forming effective working relationships with parents.…