Attempting fonnally to evaluate something involves the evaluator coming to grips with a number of abstract concepts such as value, merit, worth, growth, criteria, standards, objectives, needs, nonns, client, audience, validity, reliability, objectivity, practical significance, accountability, improvement, process, pro duct, fonnative, summative, costs, impact, infonnation, credibility, and - …
Sebagai disiplin ilmu yang dinamis, pemasaran mengalami perkembangan pesat seiring perjalanan waktu. Buku kecil ini berusaha memaparkan beberapa isu atau topik kontemporer dalam bidang pemasaran, diantaranya: 1. Dinamika Strategi Pemasaran 2. Digital Marketing 3. Brand Marketing 4. Strategi Pangsa Pasar 5. Velositas dan Pemasaran 6. Strategi Kompetitif bagi Imitator 7. Emosi Konsumen …