he aim of this study is to discover basic principles underlying linguistic figurativeness and to develop a theory that is capable of capturing conventional figurative language (referred to as CFLT, i.e. Conventional Figurative Language Theory). The rich empirical data analysed for this publication include, among other things, idioms, proverbs, lexicalised metaphors, and figurative compounds, dr…
The Rhetoric of RHETORIC is a manifesto addressed to a broad audience, dramatizing the importance of rhetorical studies and lamenting their widespread neglect. In it, distinguished critic Wayne C. Booth claims that communication in every corner of life can be improved if only we study rhetoric more closely." "After exploring and combating the various pejorative definitions of "rhetoric" and bri…