Marketing Your Library’s Electronic Resources shows library and information professionals how to develop strategic marketing plans to inform users how their library’s e-resources can have an impact on their lives, from providing a trusted answer to a quick question to offering sage advice to inspire them through a long-term project of their own design. Newly expanded and updated, this ma…
Staying on top of professional trends in academic library research can help turn any librarian into an expert researcher. This practitioner's guide arms librarians with the knowledge and skills needed to effectively conduct research to enhance professional practice and perform successful inquiries. It discusses current practices of academic librarians; details the process of successfully planni…