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Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications…
A new integration of Goleman's emotional, social, and ecological intelligence Hopeful, eloquent, and bold, Ecoliterate offers inspiring stories, practical guidance, and an exciting new model of education that builds - in vitally important ways - on the success of social and emotional learning by addressing today's most important ecological issues. This book shares stories of pioneering educator…
Falcon Pocket Guide: Backyard Wildlife is a field guide to the most common and sought-after species you can find in your very own backyard. Anatomically correct illustrations and detailed descriptions about each animal's prominent physical attributes and natural habitat make it easy to identify each species. Informative and beautiful to peruse, this is the essential resource, even when you're a…
Early American Women presents over 100 primary sources in women's history. Throughout, the lives and experiences of American women from a variety of cultures from the colonial era through the nineteenth century are presented in rich detail.
Explains the basic concepts and trends in current venture capital and alternative investments for would-be investors and offers advice and guidance for selecting and monitoring investment opportunities to realize the best possible returns.
There is increasing attention to the idea that colleges and universities should help students become more informed, thoughtful, and engaged citizens who are prepared to navigate a complex world. These goals were central to American undergraduate education in its early years, but have been pushed aside by many institutions. Educating Citizens is a path-breaking book offering an instructive and i…
This handbook presents a global overview of developments in education and policy change during the last decade. It provides an accessible, practical and comparative source of current research that examines the intersecting and diverse discourses of this important issue. Divided into two parts, the handbook first examines globalisation and education policy reforms, including coverage of main …
A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals.
Around the world, populist movements are gaining traction among the white working class. Meanwhile, the professional elite--journalists, managers, and establishment politicians--is on the outside looking in, and left to argue over the reasons why. In White Working Class, Joan C. Williams, described as "something approaching rock star status" in her field by the New York Times, explains why so m…