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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Mothersbaugh, David L.
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Consumer behavior : building marketing strategy
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Mothersbaugh, David L.Hawkins, Del I.

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications…

Edisi
13
ISBN/ISSN
9781259232541
Deskripsi Fisik
xxiv, 786 pages : illustrations ; 26 cm
Judul Seri
-
No. Panggil
U 658.83420973 MOT c