Behavioral economics: the basics

The second edition of Behavioral Economics: The Basics summarizes behavioral economics, which uses insights from the social sciences, especially psychology, to explain real-world economic behavior. Behavioral economic insights are routinely used not only to understand the choices people make but also to influence them, whether the aim is to enable citizens to lead healthier and wealthier lives,…

Perilaku konsumen

Edisi

-

ISBN/ISSN

979-3304-2

Deskripsi Fisik

viii, 94 p.; 21 cm.

Judul Seri

-

No. Panggil

658.8342 MAN a

Die Big-Data-Debatte

Edisi

1. Aufl. 2020

ISBN/ISSN

978-3-658-27258-6

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

-

Consumer behavior : building marketing strategy

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internal and external influences, global marketing environments, and the discipline overall. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications…

The rise of the platform marketer : performance marketing with Google, Facebo…

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strateg…

Perilaku konsumen individu dalam mengadopsi layanan berbasis teknologi inform…

Edisi

-

ISBN/ISSN

9786026322357

Deskripsi Fisik

xx, 350 p.; 25 cm

Judul Seri

-

No. Panggil

658.8342 IND p

Konsumen dan pelayanan prima

Edisi

-

ISBN/ISSN

9786027869318

Deskripsi Fisik

x, 174 p.; 23 cm

Judul Seri

-

No. Panggil

658.8342 DAR k

Living brands : collaboration + innovation = customer fascination

Edisi

-

ISBN/ISSN

0071466142

Deskripsi Fisik

xxx, 302 p ; 23.5 cm.

Judul Seri

-

No. Panggil

658.827 NAD l

Panduan riset perilaku konsumen

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

vii,307 hal .; 23 cm

Judul Seri

-

No. Panggil

658.8342072 SIM p

Consumer behavior : perilaku konsumen dan strategi pemasaran / jilid 2 (edisi…

Edisi

9

ISBN/ISSN

9789790612

Deskripsi Fisik

340 hlm.; 28 cm

Judul Seri

-

No. Panggil

658.8342 PET p

Psikologi pemasaran : integrasi ilmu psikologi dalam kegiatan pemasaran

Edisi

-

ISBN/ISSN

9786029791

Deskripsi Fisik

viii,192 hlm 26 cm

Judul Seri

-

No. Panggil

658.8342 KRI p

Perilaku konsumen

Edisi

7

ISBN/ISSN

-

Deskripsi Fisik

xvi, 522 hal.; 24 cm

Judul Seri

-

No. Panggil

658.8342 SCH p

Consumer

Edisi

1

ISBN/ISSN

-

Deskripsi Fisik

750 hal. ; 24 cm.

Judul Seri

-

No. Panggil

658.834 2 ARN c

Servant leadership: mewujudkan budaya pelayanan, customer loyalty dan custome…

Edisi

-

ISBN/ISSN

-

Deskripsi Fisik

xiv, 110 hal .; 21 cm.

Judul Seri

-

No. Panggil

658.834 PRI s