Case studies and strategies for more effective multi-generational management Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, y…
Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that trul…
You have to talk with a colleague about a fraught situation, but you re worried that they ll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive- not combative. Difficult Conversations walks you through: Uncovering the root cause of friction Maintaining a positive mind-set Untangling the problem toge…
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of th…
International perspectives on intercultural learning are presented within a framework of cultures of learning related to education and language learning and use in academic contexts. Intercultural learning involves learners travelling to learn in a place where other cultures of learning are dominant and to which they are usually expected to adapt.
Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed for those beginning postgraduate studies, or taking an introductory MA course as well as advanced undergraduates. Titles in the series are also ideal for language professionals returning to academic study. The books take an innovative …
Combining perspectives from discourse analysis and sociolinguistics, the second edition of this popular textbook provides students with an up-to-date overview of the field of intercultural communication. Ingrid Piller explains communication in context using two main approaches. The first treats cultural identity, difference and similarity as discursive constructions. The second, informed by bil…
Scientometrics have become an essential element in the practice and evaluation of science and research, including both the evaluation of individuals and national assessment exercises. Yet, researchers and practitioners in this field have lacked clear theories to guide their work. As early as 1981, then doctoral student Blaise Cronin published "The need for a theory of citing" —a call to arms …
The first textbook dedicated to interactional linguistics, focusing on linguistic analyses of conversational phenomena, this introduction provides an overview of the theory and methodology of interactional linguistics. Reviewing recent findings on linguistic practices used in turn construction and turn taking, repair, action formation, ascription, and sequence and topic organization, the book e…
Open access has transformed the traditional way of scientific communication. Open repositories and open access journals provide large and free access to articles, theses and dissertations, reports, working papers, proceedings and books but also to other unpublished items, multimedia files and raw data. Fifteen years after the landmark Budapest Declaration, this book invites the reader to a crit…