Fakta mengatakan bahwa para pebisnis menghabiskan banyak waktu dengan rapat, yaitu kurang lebih dua pertiga hingga tiga perempat dari jam kerja mereka. Dan mereka sering berharap sebaliknya. Pertanyaannya, perlukah rapat? Perlu! Di dalam rapat kita berkumpul, baik sebagai tim, kelompok ad hoc, anggota departemen, atau bahkan sebagai seorang negosiator yang memperjuangkan kepentingannya. Rapat a…
Cut through information overload to make better decisions faster Success relies on making the correct decisions at the appropriate time, which is only possible if the decision maker has the necessary insights in a suitable format. Mind+Machine is the guide to getting the right insights in the right format at the right time to the right person. Designed to show decision makers how to get the mos…
Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crise…
Discover the breakthrough tool your company can use to make winning decisions This forward-thinking book addresses the emergence of predictive business analytics, how it can help redefine the way your organization operates, and many of the misconceptions that impede the adoption of this new management capability. Filled with case examples, Predictive Business Analytics defines ways in which …
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce …